| [NT 42944] Record Type: |
[NT 1579] Language materials, printed
: [NT 40817] monographic
|
| [NT 47348] Title Information: |
survival in our era of killer competition |
| [NT 47261] Author: |
TroutJack, |
| [NT 47353] Alternative Intellectual Responsibility: |
RivkinSteve, |
| [NT 47351] Place of Publication: |
Hoboken, N.J. |
| [NT 47263] Published: |
John Wiley & Sons; |
| [NT 47352] Year of Publication: |
c2008 |
| [NT 50960] Edition: |
2nd ed. |
| [NT 47264] Description: |
x, 262 p.24 cm.; |
| [NT 47266] Subject: |
Competition. - |
| [NT 47266] Subject: |
Brand name products. - |
| [NT 47266] Subject: |
Advertising - Brand name products. - |
| [NT 47265] Notes: |
Includes bibliographical references (p. 245-250) and index. |
| [NT 50961] ISBN: |
0-470-22339-1bound |
| [NT 50961] ISBN: |
9780470223390bound |