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Nonprofit marketing : marketing management for charitable and nongovernmental organizations

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing management for charitable and nongovernmental organizations
作者:	WymerWalter W.,
合作者:	GomesRoger,
合作者:	KnowlesPatricia A.,
出版地:	Thousand Oaks, CA
出版者:	Sage Publications;
出版年:	c2006
面頁冊數:	ix, 370 p.ill. : 24 cm.;
標題:	Nonprofit organizations - Marketing. -
附註:	Includes bibliographical references and index.
ISBN:	1-4129-0923-6bound

Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter W.

Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter W. Wymer, Roger Gomes, Patricia A. Knowles - Thousand Oaks, CA : Sage Publications, c2006. - ix, 370 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 1-4129-0923-6
Nonprofit organizations - Marketing.

Gomes, Roger

Nonprofit marketing : marketing management for charitable and nongovernmental organizations
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