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Essentials of marketing : a marketing strategy planning approach

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	a marketing strategy planning approach
作者:	PerreaultWilliam D.,
合作者:	CannonJoseph P.,
合作者:	McCarthyE. Jerome,
出版地:	Boston
出版者:	McGraw-Hill/Irwin;
出版年:	c2008
版本:	11th ed.
面頁冊數:	xxxvi, 660, [37] p.col. ill. : 28 cm.; 1 CD-ROM (4 3/4 in.)+
標題:	Marketing. -
附註:	System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.
ISBN:	0-07-128334-Xpbk.
ISBN:	978-0-07-128334-2pbk.

Essentials of marketing : a marketing strategy planning approach
Perreault, William D.

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 11th ed.. - Boston : McGraw-Hill/Irwin, c2008. - xxxvi, 660, [37] p. ; col. ill. ; 28 cm..
System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher.Includes bibliographical references (p. 601-655) and index..
ISBN 0-07-128334-XISBN 978-0-07-128334-2
Marketing.

Cannon, Joseph P.

Essentials of marketing : a marketing strategy planning approach
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200 0 $a Essentials of marketing $e a marketing strategy planning approach $f William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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801 0 $b 嶺東科技大學圖書館

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