• Basic marketing : a managerial approach
  • [NT 42944] Record Type: [NT 1579] Language materials, printed : [NT 40817] monographic
    [NT 47348] Title Information: a managerial approach
    [NT 47261] Author: McCarthyE. Jerome,
    [NT 47353] Alternative Intellectual Responsibility: BrogowiczAndrew A.,
    [NT 47351] Place of Publication: Homewood, Ill.
    [NT 47263] Published: Richard D. Irwin, Inc.;
    [NT 47352] Year of Publication: c1981
    [NT 50960] Edition: 7th ed.
    [NT 47264] Description: xix, 762p.ill. : 25cm.;
    [NT 47266] Subject: Marketing - Management. -
    [NT 47265] Notes: Includes index.
    [NT 50961] ISBN: 0-256-02533-9bound
[NT 42818] Items
  • 1 [NT 46296] records • [NT 5501] Pages 1 •
  • 1 [NT 46296] records • [NT 5501] Pages 1 •
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