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Marketing theory

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	MaclaranPauline,
合作者:	TadajewskiMark,
合作者:	SarenMichael,
出版地:	London
出版者:	SAGE;
出版年:	2008
面頁冊數:	3 v.ill. : 25 cm.;
集叢名:	Sage library in marketing
標題:	Marketing. -
附註:	Includes bibliographical references.
ISBN:	9781847870001set:bound
內容註:	v.1, The development of marketing theory and its philosophical underpinnings v.2, Major theoretical debates and contemporary issues in marketing theory v.3, The impact of theory on representations of the consumer and the marketing organisation

Marketing theory
Maclaran, Pauline

Marketing theory / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski - London : SAGE, 2008. - 3 v. ; ill. ; 25 cm.. - (Sage library in marketing).
v.1, The development of marketing theory and its philosophical underpinnings.
Includes bibliographical references..
ISBN 9781847870001
Marketing.

Tadajewski, Mark

Marketing theory
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010 1 $a 9781847870001 $b set:bound $d NT＄21967
100 $a 20100306d2008 u z engy01 b
101 0 $a eng
200 0 $a Marketing theory $f edited by Pauline Maclaran, Michael Saren and Mark Tadajewski
210 $a London $d 2008 $c SAGE
215 1 $a 3 v. $c ill. $d 25 cm.
225 0 # $a Sage library in marketing
300 $a Includes bibliographical references.
327 0 $a v.1, The development of marketing theory and its philosophical underpinnings $a v.2, Major theoretical debates and contemporary issues in marketing theory $a v.3, The impact of theory on representations of the consumer and the marketing organisation
606 # 1 $a Marketing. $3 21195
676 $a 658.8001
700 1 $a Maclaran $b Pauline $4 edited $3 215074
701 1 $a Tadajewski $b Mark $4 edited $3 215057
701 1 $a Saren $b Michael $4 edited $3 215075
801 0 $b 嶺東科技大學圖書館

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