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The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	why the future is age-neutral when it comes to marketing & branding strategies
[NT 47261] Author:	StroudDick,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	c2005
[NT 47264] Description:	xvi, 314p.ill. : 23cm.;
[NT 47266] Subject:	Older consumers - Attitudes. -
[NT 47266] Subject:	Middle aged consumers - Attitudes. -
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-7494-4939-Xpbk.
[NT 50961] ISBN:	9780749449391pbk.

The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies
Stroud, Dick

The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies / Dick Stroud - London : Kogan Page, c2005. - xvi, 314p. ; ill. ; 23cm..
Includes index..
ISBN 0-7494-4939-XISBN 9780749449391
Older consumers - Attitudes.Middle aged consumers - Attitudes.Marketing.

The 50-plus market : why the future is age-neutral when it comes to marketing & branding strategies
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