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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how companies can align strategy, culture, and identity through corporate branding
作者:	HatchMary Jo,
合作者:	SchultzMajken,
出版地:	San Francisco
出版者:	Jossey-Bass;
出版年:	c2008
面頁冊數:	xix, 266 p.ill. : 24 cm.;
標題:	Corporate image. -
標題:	Corporate culture. -
標題:	Branding (Marketing) -
附註:	"Reputation Institute publications"--Jacket
ISBN:	0-7879-9830-3bound
ISBN:	9780787998301bound

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Hatch, Mary Jo

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz - San Francisco : Jossey-Bass, c2008. - xix, 266 p. ; ill. ; 24 cm..
"Reputation Institute publications"--JacketIncludes bibliographical references (p. 247-249) and index..
ISBN 0-7879-9830-3ISBN 9780787998301
Corporate image.Corporate culture.Branding (Marketing)

Schultz, Majken

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
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