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Brand engagement : how employees make or break brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how employees make or break brands
作者:	BuckinghamIan P.,
出版地:	Houndmills, Basingstoke, Hampshire
出版者:	Palgrave Macmillan;
出版年:	c2008
面頁冊數:	x, 221 p.ill. : 25 cm.;
標題:	Organizational commitment. -
標題:	Interpersonal communication. -
標題:	Employee motivation. -
標題:	Brand name products. -
附註:	Includes bibliographical references (p. 205-210) and index.
ISBN:	0-230-57306-1bound
ISBN:	9780230573062bound

Brand engagement : how employees make or break brands
Buckingham, Ian P.

Brand engagement : how employees make or break brands / Ian P. Buckingham - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2008. - x, 221 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 205-210) and index..
ISBN 0-230-57306-1ISBN 9780230573062
Organizational commitment.Interpersonal communication.Employee motivation.Brand name products.

Brand engagement : how employees make or break brands
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606 1 $a Employee motivation. $3 98851
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700 1 $a Buckingham $b Ian P. $3 215105
801 0 $b 嶺東科技大學圖書館

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