嶺東科技大學 |

登入

回首頁

Market-based management : strategies for growing customer value and profitability

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies for growing customer value and profitability
作者:	BestRoger J.,
出版地:	Upper Saddle River, N. J.
出版者:	Pearson Education International;
出版年:	c2009
版本:	5th ed.
面頁冊數:	545 p.ill. : 23 cm.;
標題:	Marketing - Management. -
附註:	Includes index.
ISBN:	0-13-813396-4pbk.
ISBN:	9780138133962pbk.

Market-based management : strategies for growing customer value and profitability
Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best - 5th ed.. - Upper Saddle River, N. J. : Pearson Education International, c2009. - 545 p. ; ill. ; 23 cm..
Includes index..
ISBN 0-13-813396-4ISBN 9780138133962
Marketing - Management.

Market-based management : strategies for growing customer value and profitability
LDR:00529nam0 2200169 450 001 220186
009 00200746
010 1 $a 0-13-813396-4 $b pbk. $d NT$1120
010 1 $a 9780138133962 $b pbk. $d NT$1120
100 $a 20100512d1911 m y0engy01 b
101 0 $a eng
200 0 $a Market-based management $e strategies for growing customer value and profitability $f Roger J. Best
205 $a 5th ed.
210 $a Upper Saddle River, N. J. $d c2009 $c Pearson Education International
215 1 $a 545 p. $c ill. $d 23 cm.
300 $a Includes index.
606 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Best $b Roger J. $3 98980
801 0 $b 嶺東科技大學圖書館