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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	inspire customer loyalty through rewards, challenges, and contests
[NT 47261] Author:	ZichermannGabe,
[NT 47353] Alternative Intellectual Responsibility:	LinderJoselin,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2010
[NT 47264] Description:	xviii, 220 p.ill. : 24 cm.;
[NT 47266] Subject:	Customer loyalty programs. -
[NT 47266] Subject:	Customer loyalty. -
[NT 47266] Subject:	Marketing. -
[NT 47265] Notes:	Includes bibliographical references(p.207-209) and index.
[NT 50961] ISBN:	9780470562239bound

Game-based marketing : inspire customer loyalty through rewards, challenges, and contests
Zichermann, Gabe

Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann, Joselin Linder - Hoboken, N.J. : Wiley, c2010. - xviii, 220 p. ; ill. ; 24 cm..
Includes bibliographical references(p.207-209) and index..
ISBN 9780470562239
Customer loyalty programs.Customer loyalty.Marketing.

Linder, Joselin

Game-based marketing : inspire customer loyalty through rewards, challenges, and contests
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