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Brand-driven innovation : strategies for development and design

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies for development and design
作者:	Roscam-AbbingErik,
出版地:	Lausanne
出版者:	AVA Academia;
出版年:	c2010
面頁冊數:	208 p.ill. (some col.) : 30 cm.;
標題:	Organizational change. -
標題:	Branding (Marketing) -
標題:	Brand name products - Design. -
附註:	Includes bibliographical references(p. 202-203) and index.
ISBN:	2-940411-28-Xpbk.
ISBN:	9782940411283pbk.

Brand-driven innovation : strategies for development and design
Roscam-Abbing, Erik

Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing - Lausanne : AVA Academia, c2010. - 208 p. ; ill. (some col.) ; 30 cm..
Includes bibliographical references(p. 202-203) and index..
ISBN 2-940411-28-XISBN 9782940411283
Organizational change.Branding (Marketing)Brand name products - Design.

Brand-driven innovation : strategies for development and design
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101 0 $a eng
200 0 $a Brand-driven innovation $e strategies for development and design $f Erik Roscam-Abbing
210 $a Lausanne $d c2010 $c AVA Academia
215 1 $a 208 p. $c ill. (some col.) $d 30 cm.
300 $a Includes bibliographical references(p. 202-203) and index.
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606 1 $a Branding (Marketing) $3 197483
606 1 $a Brand name products - Design. $3 258101
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700 1 $a Roscam-Abbing $b Erik $3 258100
801 0 $b 嶺東科技大學圖書館

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