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Brand resilience : managing risk and recovery in a high-speed world

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	managing risk and recovery in a high-speed world
作者:	CopulskyJonathan R.,
出版地:	New York
出版者:	Palgrave Macmillan;
出版年:	c2011
面頁冊數:	xi, 244 p.ill. : 25 cm.;
標題:	Success in business. -
標題:	Branding (Marketing) -
標題:	Brand name products. -
ISBN:	9780230111387bound

Brand resilience : managing risk and recovery in a high-speed world
Copulsky, Jonathan R.

Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky - New York : Palgrave Macmillan, c2011. - xi, 244 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [213]-237) and index..
ISBN 9780230111387
Success in business.Branding (Marketing)Brand name products.

Brand resilience : managing risk and recovery in a high-speed world
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