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Innovation and marketing in the video game industry : avoiding the performance trap

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	avoiding the performance trap
[NT 47261] Author:	WesleyDavid T. A.,
[NT 47354] Secondary Intellectual Responsibility:	BarczakGloria,
[NT 47351] Place of Publication:	Farnham, Surrey, England
[NT 47263] Published:	Gower;
[NT 47352] Year of Publication:	c2010
[NT 47264] Description:	xiv, 262 p.ill. : 25 cm.;
[NT 47266] Subject:	Video games - Public relations. -
[NT 47266] Subject:	Video games - Marketing. -
[NT 47266] Subject:	Video games industry - Management. -
[NT 47265] Notes:	Includes bibliographical references (p. [229]-256) and index.
[NT 50961] ISBN:	9780566091674bound

Innovation and marketing in the video game industry : avoiding the performance trap
Wesley, David T. A.

Innovation and marketing in the video game industry : avoiding the performance trap / David Wesley and Gloria Barczak - Farnham, Surrey, England : Gower, c2010. - xiv, 262 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [229]-256) and index..
ISBN 9780566091674
Video games - Public relations.Video games - Marketing.Video games industry - Management.

Barczak, Gloria

Innovation and marketing in the video game industry : avoiding the performance trap
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