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Managing electronic media : making, marketing, and moving digital content

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	making, marketing, and moving digital content
作者:	Van TasselJoan M.,
其他作者:	Poe-HowfieldLisa,
出版地:	Amsterdam
出版者:	Focal Press/Elsevier;
出版年:	c2010
面頁冊數:	xiv, 417 p.ill. : 24 cm.;
標題:	Mass media - Management. -
附註:	Includes bibliographical references and index.
ISBN:	0-240-81020-1pbk.
ISBN:	9780240810201pbk.

Managing electronic media : making, marketing, and moving digital content
Van Tassel, Joan M.

Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield - Amsterdam : Focal Press/Elsevier, c2010. - xiv, 417 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-240-81020-1ISBN 9780240810201
Mass media - Management.

Poe-Howfield, Lisa

Managing electronic media : making, marketing, and moving digital content
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