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Brand media strategy : integrated communications planning in the digital era

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrated communications planning in the digital era
作者:	YoungAntony,
出版地:	New York
出版者:	Palgrave Macmillan;
出版年:	c2010
版本:	1st ed.
面頁冊數:	xii, 239 p.ill. : 25 cm.;
標題:	Branding (Marketing) -
標題:	Internet marketing. -
標題:	Social media. -
附註:	Includes bibliographical references (p. [225]-232) and index.
ISBN:	0-230-10474-6bound
ISBN:	9780230104747bound

Brand media strategy : integrated communications planning in the digital era
Young, Antony

Brand media strategy : integrated communications planning in the digital era / Antony Young - 1st ed.. - New York : Palgrave Macmillan, c2010. - xii, 239 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [225]-232) and index..
ISBN 0-230-10474-6ISBN 9780230104747
Branding (Marketing)Internet marketing.Social media.

Brand media strategy : integrated communications planning in the digital era
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