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The new rules of green marketing : strategies, tools, and inspirationfor sustainable branding

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	strategies, tools, and inspirationfor sustainable branding
作者:	OttmanJacquelyn A.,
出版地:	San Franciso
出版者:	Berrett-Koehler Publishers, Inc.;
出版年:	c2011
面頁冊數:	xx, 252 p.ill. : 23 cm.;
標題:	Green marketing. -
附註:	Includes bibliographical references (p. [224]-240) and index.
ISBN:	9781906093440pbk.

The new rules of green marketing : strategies, tools, and inspirationfor sustainable branding
Ottman, Jacquelyn A.

The new rules of green marketing : strategies, tools, and inspirationfor sustainable branding / Jacquelyn A. Ottman - San Franciso : Berrett-Koehler Publishers, Inc., c2011. - xx, 252 p. ; ill. ; 23 cm..
Includes bibliographical references (p. [224]-240) and index..
ISBN 9781906093440
Green marketing.

The new rules of green marketing : strategies, tools, and inspirationfor sustainable branding
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