嶺東科技大學 |

[NT 42591] Language: 簡体中文

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Brand immortality = how brands can live long and prosper /

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 8250] Monograph/item
[NT 47271] Title/Author:	Brand immortality/ Hamish Pringle, Peter Field.
[NT 52189] Reminder of title:	how brands can live long and prosper /
[NT 47261] Author:	Pringle, Hamish.
[NT 51406] other author:	Field, Peter.
[NT 47263] Published:	London, U.K. :Kogan Page, : c2008.,
[NT 47266] Subject:	Brand name products. -
[NT 47457] Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
[NT 51404] ISBN:	9780749455729 (electronic book)

Brand immortality = how brands can live long and prosper /
Pringle, Hamish.

Brand immortalityhow brands can live long and prosper /[electronic resource] :Hamish Pringle, Peter Field. - London, U.K. :Kogan Page,c2008. - Gale virtual reference library.

Includes bibliographical references and index.

Why immortality should matter to investors -- Is death inevitable? -- How the changing nature of brands affects brand resilience -- How brand architecture affects brand resilience -- Introduction to the dangers of some strategic thinking models -- The Ansoff Matrix -- The Boston Matrix -- Porter's Five Forces -- The 4 Ps -- The FCB grid -- Maslow's Hierarchy of Needs -- The influence of customer life stage -- The influence of customer mindset -- Broad rules for longevity - introduction -- The 'law of returns' -- The use and abuse of brand extensions -- Setting the right objectives and strategy -- Choosing the right KPIs -- New categories -- Growth categories -- Mature categories -- Declining categories -- Future threats and opportunities for brands.

Explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Shows how to manage strategy to ensure that a brand rides the category life-cycle waves and becomes immortal.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

xi, 320 p. : ill. ; 24 cm.

Mode of access: Internet.

ISBN: 9780749455729 (electronic book)Subjects--Topical Terms:

225285
Brand name products.

Brand immortality = how brands can live long and prosper /
LDR:02304nmm 2200277 a 4500 001 255274
003 MiFhGG
005 20110615005616.0
006 m d
007 cr un ---uuuua
008 110801s2008 xxka sb 001 0 eng
020 $a 9780749455729 (electronic book)
020 $a 9780749449285
035 $a (OCoLC)502156484
035 $a GVRL2QGG
040 $a DLC $c DLC $d BTCTA $d BAKER $d UKM $d YDXCP $d BWKUK $d BWK $d CDX $d BWX $d DLC $d MiFhGG
100 1 $a Pringle, Hamish. $3 265424
245 1 0 $a Brand immortality $h [electronic resource] : $b how brands can live long and prosper / $c Hamish Pringle, Peter Field.
260 $a London, U.K. : $c c2008. $b Kogan Page,
490 0 $a Gale virtual reference library
504 $a Includes bibliographical references and index.
505 0 $a Why immortality should matter to investors -- Is death inevitable? -- How the changing nature of brands affects brand resilience -- How brand architecture affects brand resilience -- Introduction to the dangers of some strategic thinking models -- The Ansoff Matrix -- The Boston Matrix -- Porter's Five Forces -- The 4 Ps -- The FCB grid -- Maslow's Hierarchy of Needs -- The influence of customer life stage -- The influence of customer mindset -- Broad rules for longevity - introduction -- The 'law of returns' -- The use and abuse of brand extensions -- Setting the right objectives and strategy -- Choosing the right KPIs -- New categories -- Growth categories -- Mature categories -- Declining categories -- Future threats and opportunities for brands.
520 $a Explores the key marketing factors in brand health, and shows how brands need to adapt to prosper throughout their life. Shows how to manage strategy to ensure that a brand rides the category life-cycle waves and becomes immortal.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e xi, 320 p. : ill. ; 24 cm.
538 $a Mode of access: Internet.
650 0 $a Brand name products. $3 225285
650 0 $a Branding (Marketing) $3 265426
650 0 $a Marketing. $3 225371
700 1 $a Field, Peter. $3 265425
710 2 $a Gale Group. $3 225263
856 4 0 $u http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:lingtung&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QGG $z Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
912 $a 2QGG