嶺東科技大學 |

Branding your business = promoting your business, attracting customers and standing out in the market place /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Branding your business/ James Hammond.
其他題名:	promoting your business, attracting customers and standing out in the market place /
作者:	Hammond, James,
出版者:	London, U.K. :Kogan Page, : c2008.,
標題:	Branding (Marketing) - Management. -
電子資源:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
ISBN:	9780749454319 (electronic book)

Branding your business = promoting your business, attracting customers and standing out in the market place /
Hammond, James,1952-

Branding your businesspromoting your business, attracting customers and standing out in the market place /[electronic resource] :James Hammond. - London, U.K. :Kogan Page,c2008. - Gale virtual reference library.

Includes bibliographical references and index.

Just what is a brand, and who is the customer? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your BodyBrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your Brand Halo -- Your Brand Halo Handbook -- Your Brand Storybook -- Creating your Brand Storybook -- Final thoughts.

Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for a business.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

xii, 255 p. : ill. ; 24 cm.

Mode of access: Internet.

ISBN: 9780749454319 (electronic book)Subjects--Topical Terms:

265428
Branding (Marketing)
--Management.

Branding your business = promoting your business, attracting customers and standing out in the market place /
LDR:02031nmm 2200277 a 4500 001 255275
003 MiFhGG
005 20110615005616.0
006 m d
007 cr un ---uuuua
008 110801s2008 xxka sb 001 0 eng
020 $a 9780749454319 (electronic book)
020 $a 9780749450731
035 $a (OCoLC)527383050
035 $a GVRL2QEF
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d BWKUK $d BWK $d BWX $d DLC $d MiFhGG
100 1 $a Hammond, James, $d 1952- $3 265427
245 1 0 $a Branding your business $h [electronic resource] : $b promoting your business, attracting customers and standing out in the market place / $c James Hammond.
260 $a London, U.K. : $c c2008. $b Kogan Page,
490 0 $a Gale virtual reference library
504 $a Includes bibliographical references and index.
505 0 $a Just what is a brand, and who is the customer? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your BodyBrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your Brand Halo -- Your Brand Halo Handbook -- Your Brand Storybook -- Creating your Brand Storybook -- Final thoughts.
520 $a Explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for a business.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e xii, 255 p. : ill. ; 24 cm.
538 $a Mode of access: Internet.
650 0 $a Branding (Marketing) $x Management. $3 265428
650 0 $a Consumer behavior. $3 265429
650 0 $a Brand name products $x Psychological aspects. $3 265430
650 0 $a Senses and sensation. $3 265431
650 0 $a Communication in marketing. $3 265432
710 2 $a Gale Group. $3 225263
856 4 0 $u http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:lingtung&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QEF $z Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
912 $a 2QEF