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Develop your marketing skills

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 8250] Monograph/item
[NT 47271] Title/Author:	Develop your marketing skills/ Ruth Gosnay and Neil Richardson.
[NT 47261] Author:	Gosnay, Ruth.
[NT 51406] other author:	Richardson, Neil.
[NT 47263] Published:	London, U.K. :Kogan Page, : c2008.,
[NT 47266] Subject:	Marketing. -
[NT 47457] Online resource:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
[NT 51404] ISBN:	9780749455644 (electronic book)

Develop your marketing skills
Gosnay, Ruth.

Develop your marketing skills[electronic resource] /Ruth Gosnay and Neil Richardson. - London, U.K. :Kogan Page,c2008. - Gale virtual reference library.

Marketing: separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs. marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.

Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

vi, 154 p. : ill. ; 22 cm.

Mode of access: Internet.

ISBN: 9780749455644 (electronic book)Subjects--Topical Terms:

225371
Marketing.

Develop your marketing skills
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245 1 0 $a Develop your marketing skills $h [electronic resource] / $c Ruth Gosnay and Neil Richardson.
260 $a London, U.K. : $c c2008. $b Kogan Page,
490 0 $a Gale virtual reference library
505 0 $a Marketing: separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs. marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
520 $a Outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.
533 $a Electronic reproduction. $b Farmington Hills, Mi : $c Gale. $n Available via World Wide Web.
534 $p Original: $e vi, 154 p. : ill. ; 22 cm.
538 $a Mode of access: Internet.
650 0 $a Marketing. $3 225371
650 0 $a Marketing $x Management. $3 225362
650 0 $a Strategic planning. $3 225351
700 1 $a Richardson, Neil. $3 265442
710 2 $a Gale Group. $3 225263
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