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Questionnaire design = how to plan, structure and write survey material for effective market research /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Questionnaire design/ Ian Brace.
其他題名:	how to plan, structure and write survey material for effective market research /
作者:	Brace, Ian,
出版者:	London, U.K. :Kogan Page, : 2008.,
標題:	Market surveys - Methodology. -
電子資源:	Available for Ling Tung University via Gale Virtual Reference Library. Click here to access
ISBN:	9780749454999 (electronic book)

Questionnaire design = how to plan, structure and write survey material for effective market research /
Brace, Ian,1949-

Questionnaire designhow to plan, structure and write survey material for effective market research /[electronic resource] :Ian Brace. - 2nd ed. - London, U.K. :Kogan Page,2008. - Market research in practice. - Market research in practice series..

Includes bibliographical references and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales -- Applications -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Provides information on constructing a questionnaire in order to conduct market research for a company. Also covers online questionnaires and interviews.

Electronic reproduction.
Farmington Hills, Mi :
Gale.

Available via World Wide Web.

Original:

305 p. : ill. ; 24 cm.

Mode of access: Internet.

ISBN: 9780749454999 (electronic book)Subjects--Topical Terms:

265489
Market surveys
--Methodology.

Questionnaire design = how to plan, structure and write survey material for effective market research /
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