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Advertising and promotion : an integrated marketing communications approach

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	an integrated marketing communications approach
[NT 47261] Author:	HackleyChris,
[NT 47351] Place of Publication:	Los Angeless
[NT 47263] Published:	Sage ;
[NT 47352] Year of Publication:	2010
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xii, 333p.col. ill. : 24 cm.;
[NT 47266] Subject:	Advertising. -
[NT 47266] Subject:	Advertising - Social aspects. -
[NT 47266] Subject:	Sales promotion. -
[NT 47266] Subject:	Advertising - Brand name products. -
[NT 47265] Notes:	Includes bibliographical references (p.[311]-322) and index.
[NT 50961] ISBN:	978-1-84920-145-2bound

Advertising and promotion : an integrated marketing communications approach
Hackley, Chris

Advertising and promotion : an integrated marketing communications approach / Chris Hackley - 2nd ed.. - Los Angeless : Sage , 2010. - xii, 333p. ; col. ill. ; 24 cm..
Includes bibliographical references (p.[311]-322) and index..
ISBN 978-1-84920-145-2
Advertising.Advertising - Social aspects.Sales promotion.Advertising - Brand name products.

Advertising and promotion : an integrated marketing communications approach
LDR:00523nam 2200157 450 001 256794
009 00145366
010 1 $a 978-1-84920-145-2 $b bound $d NT$4095
100 $a 20110905 2005 0chiy09 e
101 0 $a eng
200 0 $a Advertising and promotion $e an integrated marketing communications approach $f Chris Hackley
205 $a 2nd ed.
210 $a Los Angeless $d 2010 $c Sage
215 1 $a xii, 333p. $c col. ill. $d 24 cm.
300 $a Includes bibliographical references (p.[311]-322) and index.
606 # 1 $a Advertising. $3 33380
606 # 1 $a Advertising - Social aspects. $3 109232
606 # 1 $a Sales promotion. $3 70835
606 # 1 $a Advertising - Brand name products. $3 98976
676 $a 659.1
700 1 $a Hackley $b Chris $3 157147
801 0 $b 嶺東科技大學圖書館

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