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Marketing theory : a student text

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a student text
[NT 47354] Secondary Intellectual Responsibility:	SarenMichael,
[NT 47354] Secondary Intellectual Responsibility:	BakerMichael John,
[NT 47351] Place of Publication:	Los Angeles
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	2010
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xvii, 428 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Marketing - Philosophy. -
[NT 47266] Subject:	Marketing - History. -
[NT 47265] Notes:	Previous ed.: 2000.
[NT 50961] ISBN:	1-84920-465-9bound
[NT 50961] ISBN:	978-1-84920-465-1bound

Marketing theory : a student text
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren - 2nd ed.. - Los Angeles : SAGE, 2010. - xvii, 428 p. ; ill. ; 24 cm..
Previous ed.: 2000..
Includes bibliographical references and index..
ISBN 1-84920-465-9ISBN 978-1-84920-465-1
Marketing.Marketing - Philosophy.Marketing - History.

Saren, Michael

Marketing theory : a student text
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010 1 $a 978-1-84920-465-1 $b bound $d NT$4095
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101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Marketing theory $e a student text $f edited by Michael J. Baker & Michael Saren
205 $a 2nd ed.
210 $a Los Angeles $d 2010 $c SAGE
215 1 $a xvii, 428 p. $c ill. $d 24 cm.
300 $a Previous ed.: 2000.
320 $a Includes bibliographical references and index.
606 # $a Marketing. $3 21195
606 # $a Marketing - Philosophy. $3 215073
606 # $a Marketing - History. $3 267716
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702 1 $a Saren $b Michael $3 215075
702 1 $a Baker $b Michael John $3 117748
801 0 $a tw $b 嶺東科技大學圖書館

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