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Global advertising, attitudes and audiences

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	WilsonTony,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2011
[NT 47264] Description:	xiv, 167 p.24 cm.;
[NT 47298] Series:	Routledge advances in management and business studies
[NT 47266] Subject:	Telemarketing. -
[NT 47266] Subject:	Advertising. -
[NT 50961] ISBN:	0-415-87597-8bound
[NT 50961] ISBN:	978-0-415-87597-4bound

Global advertising, attitudes and audiences
Wilson, Tony

Global advertising, attitudes and audiences / Tony Wilson - New York : Routledge, 2011. - xiv, 167 p. ; 24 cm.. - (Routledge advances in management and business studies ; 44).
Includes bibliographical references and index..
ISBN 0-415-87597-8ISBN 978-0-415-87597-4
Telemarketing.Advertising.

Global advertising, attitudes and audiences
LDR:00687nam 2200205 450 001 256839
005 20110513070842.0
010 1 $a 0-415-87597-8 $b bound $d NT$3854
010 1 $a 978-0-415-87597-4 $b bound $d NT$3854
100 $a 20110906d2011 m y0engy08 b
101 0 $a eng
102 $a us
105 $a y a 001yy
200 1 $a Global advertising, attitudes and audiences $f Tony Wilson
210 $a New York $d 2011 $c Routledge
215 1 $a xiv, 167 p. $d 24 cm.
225 0 # $a Routledge advances in management and business studies $v 44
320 $a Includes bibliographical references and index.
410 0 $a Routledge advances in management and business studies
606 # $a Telemarketing. $3 99021
606 # $a Advertising. $3 33380
676 $a 659
700 1 $a Wilson $b Tony $3 267731
801 0 $a tw $b 嶺東科技大學圖書館

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