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Brand Atlas : Branding Intelligence Made Visible

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	Branding Intelligence Made Visible
[NT 47261] Author:	WheelerAlina, 1948-
[NT 47353] Alternative Intellectual Responsibility:	KatzJoel,
[NT 47351] Place of Publication:	Hoboken, New Jersey
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2011
[NT 47264] Description:	144 p.col. ill. : 24 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Trademarks - Design. -
[NT 51458] Online resource:	http://catalogimages.wiley.com/images/db/jimages/9780470433423.jpg
[NT 47265] Notes:	Includes index.
[NT 51398] Summary:	"An innovative, full-color compendium to branding’s best thinking from the world’s leading brand strategists and practitioners A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles int
[NT 50961] ISBN:	978-0-470-43342-3bound

Brand Atlas : Branding Intelligence Made Visible
Wheeler, Alina

Brand Atlas : Branding Intelligence Made Visible / Alina Wheeler, Joel Katz - Hoboken, New Jersey : Wiley, c2011. - 144 p. ; col. ill. ; 24 cm..
Includes index..
ISBN 978-0-470-43342-3
Brand name products.Branding (Marketing)Trademarks - Design.

Katz, Joel

Brand Atlas : Branding Intelligence Made Visible
LDR:01953nam 2200205 450 001 256841
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010 1 $a 978-0-470-43342-3 $b bound $d NT$869
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200 1 $a Brand Atlas $e Branding Intelligence Made Visible $f Alina Wheeler, Joel Katz
210 $a Hoboken, New Jersey $d c2011 $c Wiley
215 1 $a 144 p. $d 24 cm. $c col. ill.
300 $a Includes index.
330 0 $a "An innovative, full-color compendium to branding’s best thinking from the world’s leading brand strategists and practitioners A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles int
330 0 $a "Brand Atlas is the world’s first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"--
606 # $a Brand name products. $3 89639
606 # $a Branding (Marketing) $3 197483
606 # $a Trademarks - Design. $3 127572
676 $a 658.827
700 1 $a Wheeler $b Alina $f 1948- $3 267696
701 0 $a Katz $b Joel $3 267723
801 0 $a tw $b 嶺東科技大學圖書館
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470433423.jpg