| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
a practical handbook |
| 作者: |
ShoneAnton, |
| 合作者: |
ParryBryn, 1961- |
| 出版地: |
Andover, Hampshire |
| 出版者: |
Cengage Learning; |
| 出版年: |
c2010 |
| 版本: |
3rd ed. |
| 面頁冊數: |
xvii, 263 p.col. ill., maps : 25 cm.; |
| 標題: |
Special events - Management. - |
| 標題: |
Special events - Planning. - |
| 摘要註: |
This work is a guide to organizing major events such as festivals, parties, concerts, weddings, and conferences It includes photocopiable forms that will help readers to plan and budget, and case studies and websites to learn from |
| ISBN: |
978-1-4080-2075-3pbk. |
| ISBN: |
1-4080-2075-0pbk. |
| 內容註: |
1: The events business An introduction to events The market demand for events The events business: supply and suppliers Social, economic, political and development implications, 2: Managing events Making a start and planning the event Financial management and the budget Event logistics and supplies Marketing and public relations for events Risk management and legalities Event project management and set up issues The organization manager and the team: during the event Close-down, evaluation and legacies |