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Designing brand identity : an essential guide for the whole branding team

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	an essential guide for the whole branding team
[NT 47261] Author:	WheelerAlina,
[NT 47351] Place of Publication:	Hoboken, New Jersey
[NT 47263] Published:	John Wiley & Sons, Inc.;
[NT 47352] Year of Publication:	c2013
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	x, 326 p.col. ill. : 29 cm.;
[NT 47266] Subject:	Advertising - Brand name products. -
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Trademarks - Design. -
[NT 51398] Summary:	"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher
[NT 50961] ISBN:	978-1-118-09920-9bound

Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler - 4th ed.. - Hoboken, New Jersey : John Wiley & Sons, Inc., c2013. - x, 326 p. ; col. ill. ; 29 cm..
Includes bibliographical references (p. 314-315) and indexes..
ISBN 978-1-118-09920-9
AdvertisingBrand name products.Branding (Marketing)Trademarks -- Brand name products. -- Design.

Designing brand identity : an essential guide for the whole branding team
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330 $a "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--Provided by publisher
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606 # $a Trademarks $x Design. $2 lc $3 267697
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