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Content strategy at work : real-world stories to strengthen every interactive project

紀錄類型:	書目-電子資源 : 單行本
副題名:	real-world stories to strengthen every interactive project
作者:	BloomsteinMargot.,
出版地:	Waltham, MA
出版者:	Morgan Kaufmann;
出版年:	c2012.
面頁冊數:	xiv, 163 p.col. ill. : 24 cm.;
標題:	Internet marketing. -
標題:	Branding (Marketing) -
標題:	Information technology - Management. -
標題:	Web site development. -
標題:	Web sites - Design. -
電子資源:	http://www.sciencedirect.com/science/book/9780123919229
ISBN:	9780123919229electronic bk.
ISBN:	9780123919229

Content strategy at work : real-world stories to strengthen every interactive project
Bloomstein, Margot.

Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. - Waltham, MA : Morgan Kaufmann, c2012.. - xiv, 163 p. ; col. ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 9780123919229ISBN 9780123919229
Internet marketing.Branding (Marketing)Information technologyWeb site development.Web sites -- Management. -- Design.

Content strategy at work : real-world stories to strengthen every interactive project
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