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Organizations and social networking : utilizing social media to engage consumers

紀錄類型:	書目-電子資源 : 單行本
副題名:	utilizing social media to engage consumers
其他作者:	LiEldon Yu-zen, 1952-
其他團體作者:	IGI Global.
出版地:	Hershey, Pa.
出版者:	IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA);
出版年:	c2013.
面頁冊數:	369 p.29 cm.;
標題:	Internet marketing - Social aspects. -
標題:	Social media - Economic aspects. -
標題:	Consumer behavior. -
標題:	Electronic commerce - Social aspects. -
標題:	Management - Social aspects. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9
ISBN:	9781466640276(ebook)
ISBN:	9781466640269(hardcover)

Organizations and social networking : utilizing social media to engage consumers
Organizations and social networking : utilizing social media to engage consumers / Eldon Y. Li ... [et al.], editors. - Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.. - 369 p. ; 29 cm..
Includes bibliographical references..
ISBN 9781466640276ISBN 9781466640269
Internet marketingSocial mediaConsumer behavior.Electronic commerceManagement -- Social aspects. -- Economic aspects. -- Social aspects. -- Social aspects.

Li, Eldon Yu-zen

Organizations and social networking : utilizing social media to engage consumers
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