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Identifying hidden needs : creating breakthrough products

紀錄類型:	書目-電子資源 : 單行本
副題名:	creating breakthrough products
作者:	GoffinKeith.,
合作者:	LemkeFred.,
合作者:	KonersUrsula.,
其他團體作者:	Palgrave Connect (Online service)
出版地:	Houndmills, Basingstoke New York
出版者:	Palgrave Macmillan;
出版年:	2010
面頁冊數:	1 online resource (xxiv, 261 p.)ill. :
標題:	New products - Marketing. -
標題:	Strategic planning. -
標題:	BUSINESS & ECONOMICS - Marketing -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230294486An electronic book accessible through the World Wide Web; click for information
附註:	Description based on print version record.
摘要註:	Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
ISBN:	9780230294486electronic bk.
ISBN:	0230294480electronic bk.
內容註:	PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED PART II: TRADITIONAL MARKET RESEARCH METHODS --PART III: INNOVATIVE MARKET RESEARCH METHODS PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.

Identifying hidden needs : creating breakthrough products
Goffin, Keith.

Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners. - Houndmills, Basingstoke New York : Palgrave Macmillan, 2010. - 1 online resource (xxiv, 261 p.) ; ill..
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9780230294486ISBN 0230294480
New productsStrategic planning.BUSINESS & ECONOMICS -- Marketing. -- Marketing

Lemke, Fred.

Identifying hidden needs : creating breakthrough products
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