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Practical pricing and revenue management : a practical perspective

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	a practical perspective
[NT 47353] Alternative Intellectual Responsibility:	YeomanIan.,
[NT 47353] Alternative Intellectual Responsibility:	McMahon-BeattieUna.,
[NT 47356] Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
[NT 47351] Place of Publication:	Basingstoke New York
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2010
[NT 47264] Description:	p. cm.
[NT 47266] Subject:	Revenue management. -
[NT 47266] Subject:	Pricing. -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230294776An electronic book accessible through the World Wide Web; click for information
[NT 51398] Summary:	In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
[NT 50961] ISBN:	9780230294776electronic bk.
[NT 50961] ISBN:	0230294774electronic bk.
[NT 60779] Content Note:	The Applications of Revenue Management and Pricing The Role of Space in Revenue Management Pricing and Revenue Optimization: Maximizing Staff Effectiveness The Era of Convergence in Revenue Management Does the Consumer Trust You? The Changing Meaning of Luxury The Future of Airline Distribution and Revenue Management GDS Capabilities, OD Control and Dyclmic Pricing B2B Price Optimization Analytics Fencing in the Practice of Revenue Management Search-Based Advertising: An Overview from a Revenue Management Angle Revenue Management and Air Cargo Practical Pricing for the Hotel Industry Practical Pricing and the Airline Industry Setting Optimal Rents for Apartment Firms Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services Practical Pricing for the Car Parking Industry Golf Course Revenue Management.

Practical pricing and revenue management : a practical perspective
Practical pricing and revenue management : a practical perspective / edited by Ian Yeoman and Una McMahon-Beattie. - Basingstoke New York : Palgrave Macmillan, 2010. - p. cm..
The Applications of Revenue Management and Pricing.
Includes bibliographical references and index..
ISBN 9780230294776ISBN 0230294774
Revenue management.Pricing.

Yeoman, Ian.

Practical pricing and revenue management : a practical perspective
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215 1 $a p. cm.
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320 $a Includes bibliographical references and index.
327 1 $a The Applications of Revenue Management and Pricing $a The Role of Space in Revenue Management $a Pricing and Revenue Optimization: Maximizing Staff Effectiveness $a The Era of Convergence in Revenue Management $a Does the Consumer Trust You? $a The Changing Meaning of Luxury $a The Future of Airline Distribution and Revenue Management $a GDS Capabilities, OD Control and Dyclmic Pricing $a B2B Price Optimization Analytics $a Fencing in the Practice of Revenue Management $a Search-Based Advertising: An Overview from a Revenue Management Angle $a Revenue Management and Air Cargo $a Practical Pricing for the Hotel Industry $a Practical Pricing and the Airline Industry $a Setting Optimal Rents for Apartment Firms $a Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services $a Practical Pricing for the Car Parking Industry $a Golf Course Revenue Management.
330 $a In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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606 $a Pricing. $3 99058
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