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Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	how to reverse commoditization hell in the age of customer capitalism
[NT 47261] Author:	DussartChristian.,
[NT 47356] Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2010
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	1 online resource (xvi, 172 p.)ill. :
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Product differentiation. -
[NT 47266] Subject:	Value. -
[NT 47266] Subject:	Consumer behavior. -
[NT 47266] Subject:	Cost effectiveness. -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230114630An electronic book accessible through the World Wide Web; click for information
[NT 47265] Notes:	Description based on print version record.
[NT 51398] Summary:	This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
[NT 50961] ISBN:	9780230114630electronic bk.
[NT 50961] ISBN:	0230114636electronic bk.
[NT 50961] ISBN:	9780230105300hbk.
[NT 50961] ISBN:	0230105300hbk.
[NT 60779] Content Note:	The tide of commoditization New markets, new behaviors: a global shift The value-for-money business perspective Re-reinventing business models A new integrated set of new business logics CVC approaches: the disruption spectrum.

Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
Dussart, Christian.

Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism / Christian Dussart. - 1st ed.. - New York : Palgrave Macmillan, 2010. - 1 online resource (xvi, 172 p.) ; ill..
The tide of commoditization.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9780230114630ISBN 0230114636ISBN 9780230105300ISBN 0230105300
Marketing.Product differentiation.Value.Consumer behavior.Cost effectiveness.

Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism
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