嶺東科技大學 |

Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation.

紀錄類型:	書目-電子資源 : 單行本
副題名:	Representation, Reception and Regulation.
作者:	GunterBarrie.,
合作者:	HansenAnders, 1957-
合作者:	TouriMaria, 1977-
出版地:	Basingstoke
出版者:	Palgrave Macmillan;
出版年:	2010
面頁冊數:	1 online resource (250 p.)
標題:	Advertising - Alcoholic beverages. -
標題:	Youth - Alcohol use. -
標題:	Drinking of alcoholic beverages. -
標題:	Advertising. -
標題:	Advertising and youth. -
標題:	Alcohol use. -
標題:	Alcoholic beverages. -
標題:	Youth. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
附註:	Description based on print version record.
摘要註:	A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
ISBN:	9780230290587
ISBN:	0230290582
內容註:	Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.

Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation.
Gunter, Barrie.

Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation. - Basingstoke : Palgrave Macmillan, 2010. - 1 online resource (250 p.).
Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index..
Description based on print version record..
ISBN 9780230290587ISBN 0230290582
AdvertisingYouthDrinking of alcoholic beverages.Advertising.Advertising and youth.Alcohol use.Alcoholic beverages.Youth. -- Alcoholic beverages. -- Alcohol use.

Hansen, Anders

Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation.
LDR:01455clm 2200253 4500 001 280584
005 20130621114753.0
009 ocn700707115
010 1 $a 9780230290587
010 1 $a 0230290582
100 $a 20140528
101 0 $a eng
102 $a us
135 $a v
200 1 $a Alcohol Advertising and Young People's Drinking $e Representation, Reception and Regulation.
204 1 $a electronic resource
210 $a Basingstoke $d 2010 $c Palgrave Macmillan
215 1 $a 1 online resource (250 p.)
300 $a Description based on print version record.
327 1 $a Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
330 $a A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
606 $a Advertising $x Alcoholic beverages. $3 304565
606 $a Youth $x Alcohol use. $3 304566
606 $a Drinking of alcoholic beverages. $3 214692
606 $a Advertising. $3 33380
606 $a Advertising and youth. $3 304567
606 $a Alcohol use. $3 304568
606 $a Alcoholic beverages. $3 304569
606 $a Youth. $3 304570
676 $v 22 $a 363.2920835 $a 659.196631
680 $a HF6161.L46 $b G86 2010
700 1 $a Gunter $b Barrie. $3 268131
701 1 $a Hansen $b Anders $f 1957- $3 304563
701 1 $a Touri $b Maria $f 1977- $3 304564
801 0 $a tw $b ltu
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230290587