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International place branding yearbook 2010 : place branding in the new age of innovation

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	place branding in the new age of innovation
[NT 47353] Alternative Intellectual Responsibility:	GoFrank M.,
[NT 47353] Alternative Intellectual Responsibility:	GoversRobert.,
[NT 47351] Place of Publication:	Basingstoke
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2010
[NT 47264] Description:	1 online resource (l, 234 p.)ill. :
[NT 47266] Subject:	Place marketing -
[NT 47266] Subject:	TRAVEL - Museums, Tours, Points of Interest. -
[NT 47266] Subject:	TRAVEL - Hikes & Walks. -
[NT 47266] Subject:	TRAVEL - Budget. -
[NT 47266] Subject:	TRAVEL - Special Interest -
[NT 47266] Subject:	TRAVEL - Parks & Campgrounds. -
[NT 47266] Subject:	TRAVEL - Reference. -
[NT 47266] Subject:	TRAVEL - Road Travel. -
[NT 47266] Subject:	TRAVEL - Special Interest -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230298095
[NT 47265] Notes:	Description based on print version record.
[NT 51398] Summary:	The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
[NT 50961] ISBN:	9780230298095electronic bk.
[NT 50961] ISBN:	0230298095electronic bk.
[NT 60779] Content Note:	Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.

International place branding yearbook 2010 : place branding in the new age of innovation
International place branding yearbook 2010 : place branding in the new age of innovation / by Frank Go, Robert Govers. - Basingstoke : Palgrave Macmillan, 2010. - 1 online resource (l, 234 p.) ; ill..
Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding..
Description based on print version record..
Includes bibliographical references and index..
ISBN 9780230298095ISBN 0230298095
Place marketingTRAVELTRAVELTRAVELTRAVELTRAVELTRAVELTRAVELTRAVEL -- Museums, Tours, Points of Interest. -- Hikes & Walks. -- Budget. -- Special Interest -- Parks & Campgrounds. -- Reference. -- Road Travel. -- Special Interest

Go, Frank M.

International place branding yearbook 2010 : place branding in the new age of innovation
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