• Aesthetic communication
  • [NT 42944] Record Type: [NT 8598] Electronic resources : [NT 40817] monographic
    [NT 47261] Author: ThyssenOle, 1944-
    [NT 47351] Place of Publication: Houndmills, Basingstoke, Hampshire New York, NY
    [NT 47263] Published: Palgrave Macmillan;
    [NT 47352] Year of Publication: 2011
    [NT 47264] Description: 1 online resource (xiii, 351 p.)ill. :
    [NT 47266] Subject: Aesthetics. -
    [NT 47266] Subject: Communication in organizations. -
    [NT 47266] Subject: Philosophy. -
    [NT 47266] Subject: Social Science. -
    [NT 47266] Subject: LANGUAGE ARTS & DISCIPLINES - Communication Studies. -
    [NT 51458] Online resource: http://www.palgraveconnect.com/doifinder/10.1057/9780230304017
    [NT 47265] Notes: Description based on print version record.
    [NT 51398] Summary: This book deals with the��organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
    [NT 50961] ISBN: 9780230304017electronic bk.
    [NT 50961] ISBN: 023030401Xelectronic bk.
    [NT 60779] Content Note: Cover; Contents; List of Tables and Images; Preface; 1 Organizational Aesthetics; 2 The Organizational Image; 3 Organizational Rhetoric; 4 Organizational Narratives; 5 Organizational Design; 6 Organizational Advertising; 7 Organizational Architecture; 8 Conclusion; Notes; Bibliography; Index;
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