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Brand champions : how superheroes bring brands to life

紀錄類型:	書目-電子資源 : 單行本
副題名:	how superheroes bring brands to life
作者:	BuckinghamIan P., 1967-
出版地:	Houndmills, Basingstoke, Hampshire New York
出版者:	Palgrave Macmillan;
出版年:	2011
面頁冊數:	1 online resource (xii, 209 p.)ill. :
標題:	Brand clme products. -
標題:	Branding (Marketing) -
標題:	Brand clme products -
標題:	BUSINESS & ECONOMICS - Marketing -
標題:	BUSINESS & ECONOMICS - Marketing -
標題:	BUSINESS & ECONOMICS - Advertising & Promotion. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659
附註:	Description based on print version record.
摘要註:	"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
ISBN:	9780230304659electronic bk.
ISBN:	0230304656electronic bk.
內容註:	Pt. 1. What's a champion brand? pt. 2. What's employee engagment? pt. 3. Brand superheroes uncovered pt. 4. Equipping brand champions pt. 5. Reinforcing a brand champion culture pt. 6. Brand engagement and the brand engaged.

Brand champions : how superheroes bring brands to life
Buckingham, Ian P.

Brand champions : how superheroes bring brands to life / Ian P Buckingham. - Houndmills, Basingstoke, Hampshire New York : Palgrave Macmillan, 2011. - 1 online resource (xii, 209 p.) ; ill..
Pt. 1. What's a champion brand?.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9780230304659ISBN 0230304656
Brand clme products.Branding (Marketing)Brand clme productsBUSINESS & ECONOMICSBUSINESS & ECONOMICSBUSINESS & ECONOMICS -- Marketing -- Marketing -- Advertising & Promotion.

Brand champions : how superheroes bring brands to life
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