• Personal brands : manage your life with talent and turn it into a unique experience
  • 紀錄類型: 書目-電子資源 : 單行本
    副題名: manage your life with talent and turn it into a unique experience
    作者: 槎lvarez del BlancoRoberto.,
    出版地: Houndmills, Basingstoke, Hampshire New York
    出版者: Palgrave Macmillan;
    出版年: 2010
    面頁冊數: 1 online resource (xiii, 226 p.)ill., charts. :
    標題: Self-presentation. -
    標題: Success in business. -
    標題: Branding (Marketing) -
    標題: BUSINESS & ECONOMICS - Advertising & Promotion. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230302877
    附註: Description based on print version record.
    ISBN: 9780230302877electronic bk.
    ISBN: 0230302874electronic bk.
    內容註: Brand yourself, or be branded : imagining life, identity and relationships Finding the best fit and the best relationships : anthropology and needs First steps : talent, mission and courage If it works for me-- : Narcissism, authenticity and values 'It's the difference, stupid!' : relevance, energy and differentiation Dress for success, get up on the stage and perform : reputation, image and positioning Give yourself that personal touch : creativity, aesthetics and optimism Give me a lever long enough and I shall move the world : leadership, influence and power Reach for the stars-- : architecture and good governance for your personal brand Design and live your personal brand ... with passion : setting an agenda for your action plan.
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