| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
confronting challenges abroad |
| 合作者: |
RughWilliam A., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
c2010 |
| 面頁冊數: |
1 online resource. |
| 標題: |
Diplomatic and consular service, American. - |
| 標題: |
United States - Foreign relations administration. - |
| 標題: |
United States - Foreign relations. - |
| 標題: |
United States - Officials and employees - |
| 標題: |
United States. - Foreign Service. - |
| 標題: |
Political Science. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230118652An electronic book accessible through the World Wide Web; click for information |
| 附註: |
Description based on print version record. |
| 摘要註: |
The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America's image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad. |
| ISBN: |
9780230118652electronic bk. |
| ISBN: |
0230118658electronic bk. |
| 內容註: |
Part I: Public diplomacy in Europe and Southwest Asia * Ameliorating Strained Relations: Public Diplomacy in Serbia Lucija Bajzer * Revitalizing Relations with Turkey Nicole E. Farina * Iran and the United Kingdom: A Study in Contrasts Sarah M. Riley * Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability Rachel E. Smith * Part II: Public diplomacy in Africa * Kenya's "Native Son" and Enduring Local Issues Mabel Ntiru * Sierra Leone: Public Diplomacy Unwired Tulani N. Elisa * Part III: Public diplomacy in Asia * South Korea: The Staying Power of Personal Contact in Public Diplomacy Yoon-Jeong Huh �* Economic Issues and Anti-Americanism in Japan Yohei Ogawa * U.S. Public Diplomacy and Stationed U.S. Forces in Japan Tomonori Niho * Part IV: New media or old? * U.S. Public Diplomacy 2.0: Beyond Catch-up Takahiro Yamamoto * New Media or "the Last Three Feet" in Africa? Rachel O. Okunubi * New Media or Old in Egypt and South Korea? John Rahaghi * Finding the Right Media Formula from the Soviet Union to Russia Elise S. Crane * Part V: New thinking about public diplomacy * Should Public Diplomacy be Privatized? Nicole Gabrielle Kravec * Do Peace Corps Volunteers do Public Diplomacy? Minta Madeley * Conclusion: Field Experiences and Best Practices William A. Rugh. |