| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
practical approaches to the future |
| 作者: |
WrightGeorge., |
| 合作者: |
CairnsGeorge., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 面頁冊數: |
p.cm.; |
| 標題: |
Business planning. - |
| 標題: |
Strategic planning. - |
| 標題: |
Decision making. - |
| 標題: |
Organizational change. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230306899An electronic book accessible through the World Wide Web; click for information |
| 附註: |
Includes index. |
| 摘要註: |
Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the b3 sintuitive logics b4 s method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes. Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them - together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization b2 ss disposal. |
| ISBN: |
9780230306899electronic bk. |
| ISBN: |
0230306896electronic bk. |
| 內容註: |
Machine generated contents note: Acknowledgements Introduction Why should the individual and organization practice scenario thinking? Working with scenarios: introducing the basic method Incorporating stakeholder values and facilitating critique of scenario storylines Understanding stakeholder viewpoints. Augmented scenario approaches: delving deeper and stretching wider Scenarios and decision analysis Creating robust strategies and robust organizations The backward logic method of constructing extreme scenarios Diagnosing organizational receptiveness Summary Appendix 1. |