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The political marketing game

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47261] Author:	Lees-MarshmentJennifer.,
[NT 47356] Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
[NT 47351] Place of Publication:	Houndmills, Basingstoke, Hampshire New York
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2011
[NT 47264] Description:	1 online resource (xii, 259 p.)ill. :
[NT 47266] Subject:	Campaign management. -
[NT 47266] Subject:	Political clmpaigns. -
[NT 47266] Subject:	Marketing - Political aspects. -
[NT 47266] Subject:	POLITICAL SCIENCE - Political Ideologies -
[NT 47266] Subject:	POLITICAL SCIENCE - Government -
[NT 47266] Subject:	POLITICAL SCIENCE - Government -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230299511An electronic book accessible through the World Wide Web; click for information
[NT 47265] Notes:	Description based on print version record.
[NT 51398] Summary:	The Political Marketing Game identifies what works in political marketing. It shows that politicians can choose to play the game to achieve change, not just win votes, because authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Using 100 interviews with practitioners including advisors to former world leaders Tony Blair, George W Bush, Stephen Harper, Helen Clark and Kevin Rudd, as well as academic literature, this book presents tools to navigate the complex and unpredictable electoral market. It shows that the democratic impact of political marketing depends on how the game is played. Whilst politicians need to listen, varying responsiveness to public demand is more successful than abandoning their beliefs. Elites need to work in partnership with the public, as voters want politicians who say 'yes we can' not 'yes I can, ' using deliberative market analysis so that politics can evolve in the 21st century and become a partnership democracy.
[NT 50961] ISBN:	9780230299511electronic bk.
[NT 50961] ISBN:	0230299512electronic bk.
[NT 60779] Content Note:	Cover; Contents; List of Tables and Diagrams; Preface; Introduction; 1 Analysing the Market; 2 Strategic Development; 3 Leading Responsively; 4 Marketing the Party; 5 Communicating; 6 Managing Delivery; 7 Marketing Democratically; Conclusion: Political Marketing, Democracy and Partnership; Academic References; Practitioner Interview References; Index;

The political marketing game
Lees-Marshment, Jennifer.

The political marketing game / Jennifer Lees-Marshment. - Houndmills, Basingstoke, Hampshire New York : Palgrave Macmillan, 2011. - 1 online resource (xii, 259 p.) ; ill..
Cover; Contents; List of Tables and Diagrams; Preface; Introduction; 1 Analysing the Market; 2 Strategic Development; 3 Leading Responsively; 4 Marketing the Party; 5 Communicating; 6 Managing Delivery; 7 Marketing Democratically; Conclusion: Political Marketing, Democracy and Partnership; Academic References; Practitioner Interview References; Index;.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9780230299511ISBN 0230299512
Campaign management.Political clmpaigns.MarketingPOLITICAL SCIENCEPOLITICAL SCIENCEPOLITICAL SCIENCE -- Political aspects. -- Political Ideologies -- Government -- Government

The political marketing game
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