| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
international, professional and commercial aspects |
| 合作者: |
DollesHarald, 1961- |
| 合作者: |
SodermanSten., |
| 出版地: |
Houndmills, Basingstoke, Hampshire, UK New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 面頁冊數: |
1 online resource (xvi, 263 p.)ill. : |
| 標題: |
Sports administration. - |
| 標題: |
Sports - Management. - |
| 標題: |
Sports - Economic aspects. - |
| 標題: |
Sports - International cooperation. - |
| 標題: |
BUSINESS & ECONOMICS - International - |
| 標題: |
BUSINESS & ECONOMICS - Organizational Behavior. - |
| 標題: |
SPORTS & RECREATION - Business Aspects. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230306639An electronic book accessible through the World Wide Web; click for information |
| 附註: |
Description based on print version record. |
| 摘要註: |
Sport today has developed into a major industry in the global market place. Sport businesses build global brands and, increasingly, develop modes of international operation. The proliferation of information technology has made it possible for the sports industry to serve the needs of fans all over the world. They can consume an event real-time or recorded from virtually anywhere. Within this, the opportunities for the promotion of sport, and the benefits for sport and its partners, are significant. This book seeks to provide a deeper understanding of sport's unique development, its challenges in governance and its logic of value co-creation, as well as the advancement of the sports industry and the management of sports facilities towards internationalization, professionalization and commercialization. It covers examples from Europe, Asia, North America, Australia and New Zealand. |
| ISBN: |
9780230306639electronic bk. |
| ISBN: |
0230306632electronic bk. |
| ISBN: |
hardback |
| ISBN: |
hardback |
| 內容註: |
Sport as business : introduction / Harald Dolles and Sten S�oderman 'As American as mom, apple pie and Dutch soccer?' : the team identification of foreign Ajax FC supporters / Anthony K. Kerr, Narelle F. Smith and Alastair Anderson Decision-making styles in purchasing sport products : an international comparison between American and Korean college students / Sungwon Bae Travel time elasticities in recreational sports : empirical findings for the professionalization in sports facility management / Tim Pawlowski, Christoph Breuer and Pamela Wicker Perceptions of the impacts of major commercial sport events / Christopher J. Auld, Kathleen M. Lloyd and Jennifer Rieck Gender, race and nationality : an examination of print media coverage of the 2006 Winter Olympics / Andrea N. Eagleman and Erin L. McNary Enhancing public sports facilities : a representation of the global value / Bernard Aug�e, Arnaud Pedenon and Alexandre Vernhet Sports organizations, professionalization and organizational conflict : a review of the literature / John Schulz International and professional dimensions of national governing bodies : insights from the Gaelic Athletic Association / Anne Bourke The role of central brokers and their influence on effectiveness in an intentionally created sports professionalization network / Simon G. Martin, Maureen Benson-Rea and Nitha Palakshappa Business ecosystem co-evolution : the Ultimate Fighting Championships / Simon Ford and Clive Kerr Learning from failure : is Major League Soccer repeating the mistakes of the North American Soccer League? / John D. Francis Learning from success : implementing a professional football league in Japan / Harald Dolles and Sten S�oderman. |