| 紀錄類型: |
書目-電子資源
: 單行本
|
| 作者: |
GimbertXavier., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 面頁冊數: |
1 online resource. |
| 標題: |
Strategic planning. - |
| 標題: |
Business. - |
| 標題: |
Organizational effectiveness. - |
| 標題: |
BUSINESS & ECONOMICS - Strategic Planning. - |
| 標題: |
BUSINESS & ECONOMICS - Management. - |
| 標題: |
BUSINESS & ECONOMICS - Operations Research. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230307568An electronic book accessible through the World Wide Web; click for information |
| 附註: |
Includes index. |
| 摘要註: |
The ability to think and reason is what sets human beings apart from the rest of the animal kingdom. And how we think distinguishes each individual human from all others. Companies think differently too, in terms of attitudes, policy, culture, strategy and management. They think and therefore act differently. Rest assured: if your strategic thinking is better and more effective than your competitors', your company will win the competitive battle in the mid- and long term. No matter how superior your competitors may be today, no matter how substantial their resources may be at present, do not be discouraged. Always think strategically. It is an essential resource, one that doesn't cost money, but one that will give you the competitive edge. This book will help you to think strategically. It explains simply and clearly the elements, concepts, analyses and interrelationships that are involved in 'strategic thinking'. Gimbert confronts the complexity of today's business environment by analyzing its intricate structure, making it accessible and uncovering the strategic possibilities. |
| ISBN: |
9780230307568electronic bk. |
| ISBN: |
0230307566electronic bk. |
| ISBN: |
9780230318649 |
| ISBN: |
0230318649 |
| ISBN: |
9780230284876Cloth |
| ISBN: |
0230284876Cloth |
| 內容註: |
Introduction Strategic Management Strategic Levels and Processes Key Strategic Concepts Competitive Advantage and Strategy Macro-environment -�PEST Analysis, Types of Environment and�Scenarios Industry -�Levels and Definitions Industry (II) Micro, Strategy, Strategic Dimensions and Groups Market -�Segments, Key Success Factors and Minimum Success Factors Resources and Capabilities -�Key Result Areas, Core Competences Industry Value Chain Distributing and Changing Value Company Value Chain Core Activities, Strategy, Outsourcing and other Perspectives Globalisation and Strategy Strategy and Crisis The Strategic Core as a Management Model in the Face of Complexity Guide to Book Chapters through the GIB Model Acknowledgements Figures. Machine generated contents note: Introduction Strategic Management Strategic Levels and Processes Key Strategic Concepts Competitive Advantage and Strategy Macro-environment PEST Analysis, Types of Environment and Scenarios Industry Levels and Definitions Industry (II) Micro, Strategy, Strategic Dimensions and Groups Market Segments, Key Success Factors and Minimum Success Factors Resources and Capabilities Key Result Areas, Core Competences Industry Value Chain Distributing and Changing Value Company Value Chain Core Activities, Strategy, Outsourcing and other Perspectives Globalisation and Strategy Strategy and Crisis The Strategic Core as a Management Model in the Face of Complexity Guide to Book Chapters through the GIB Model Acknowledgements Figures. |