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Retail internationalization in China : expansion of foreign retailers

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	expansion of foreign retailers
[NT 47261] Author:	SiebersLisa Qixun.,
[NT 47356] Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
[NT 47351] Place of Publication:	[Basingstoke]
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	c2011
[NT 47264] Description:	224 p.
[NT 47266] Subject:	Retail trade - China. -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230313729An electronic book accessible through the World Wide Web; click for information
[NT 51398] Summary:	China is potentially the largest retail market in the world, attracting unprecedented attention from international retailers. Many experts claim that success in China not only provides access to this enormous market, but improves the capabilities of international retailers to succeed globally. Yet little research has been published on the expansion process of international retailers operating in China. Lisa Qixun Zhang fills this gap with her case study research and the presentation of a new theoretical model focusing on retailers' post-entry stage of internationalization. Her model provides an indispensible link between previous research on pre-entry and entry stages of retailer internationalization and future research on retailers' performance. Based on empirical results the author also offers pragmatic advice including: adapting to the local cultural and regulatory environment; identifying and evaluating locations for new international retailing operations; establishing a bridgehead for such operations; expansion and market development; and the challenges of learning from experience.
[NT 50961] ISBN:	9780230313729electronic bk.
[NT 50961] ISBN:	0230313728electronic bk.
[NT 60779] Content Note:	Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications.

Retail internationalization in China : expansion of foreign retailers
Siebers, Lisa Qixun.

Retail internationalization in China : expansion of foreign retailers / Lisa Qixun Siebers. - [Basingstoke] : Palgrave Macmillan, c2011. - 224 p..
Introduction.
ISBN 9780230313729ISBN 0230313728
Retail trade -- China.

Retail internationalization in China : expansion of foreign retailers
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