| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
how the digital technology revolution is changing business and all our lives |
| 作者: |
De Kare-SilverMichael., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
Basingstoke |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 面頁冊數: |
1 online resource (168 p.)ill. (some col.) : |
| 標題: |
BUSINESS & ECONOMICS / Management - |
| 標題: |
BUSINESS & ECONOMICS / Management Science - |
| 標題: |
BUSINESS & ECONOMICS / Organizational Behavior - |
| 標題: |
Electronic commerce. - |
| 標題: |
Interactive marketing. - |
| 標題: |
Retail trade. - |
| 標題: |
Retail trade - Technological innovations. - |
| 標題: |
BUSINESS & ECONOMICS / Industrial Management - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230343368 |
| 摘要註: |
From the author of the ground-breaking and landmark books e-shock 2000, Strategy in Crisis and Streamlining, comes this breakthrough new work looking at the future of the digital age. It examines how the rapidly developing technology revolution is changing the way business must operate in this unfolding 21st century. It also considers the impact on people and how our daily lives and life styles will change p5 sfor ever. In particular there b2 ss a blueprint and roadmap showing how companies can navigate their way through the rapidly changing environment and still emerge as winners. Everything we are used to is changing. Our computer world of point and click is morphing into Think, Talk and Move, where just thought, voice and simple remote gestures will control 3D holographic displays of data, content and video. Companies will need to reinvent themselves as MCEs, 'multi-channel enterprises', in which there is seamless cross-channel interaction with customers and they will also need to change the way their operating systems and processes are organized. The shift of consumer spend to online will see traditional retailing under threat as high street bricks b2 sn mortar economics are undermined. Expect massive changes among retailers and also the commercial property companies as they restructure their portfolios. New advances in the Cloud will cut costs and time to market and challenge decades of IT infrastructure. Technology generally is now becoming the key source of enablement and competitive advantage. |
| ISBN: |
9780230343368electronic bk. |
| ISBN: |
0230343368electronic bk. |
| 內容註: |
PART I: WHAT HAS CHANGED? Anytime, Anywhere, Anyhow, Any Device The Social Media Revolution PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE What Does This Change Mean? Every Old Business Model is Under Threat PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES The Multi-Channel World How do Brands Cope in the New Digital Age? Advertising: The Move from Push to Pull PART IV: IMPACT ON PEOPLE AND SOCIETY The Dark Side of Technology PART V: IMPACT ON INDUSTRY Advantages and Disadvantages PART VI: THE FUTURE Building the Future Organization. |