| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
building brand America, 1941-1961 |
| 作者: |
SpringDawn., |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 版本: |
1st ed. |
| 面頁冊數: |
1 online resource (x, 235 p.) |
| 標題: |
Branding (Marketing) - History - United States - 20th century. - |
| 標題: |
Consumption (Economics) - History - United States - 20th century. - |
| 標題: |
Free enterprise - History - United States - 20th century. - |
| 標題: |
BUSINESS & ECONOMICS - Advertising & Promotion. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230339644 |
| 附註: |
Description based on print version record. |
| 摘要註: |
"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand clme corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand clme goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century"-- |
| ISBN: |
9780230339644electronic bk. |
| ISBN: |
0230339646electronic bk. |
| ISBN: |
9786613318183 |
| ISBN: |
6613318183 |
| 內容註: |
Cover; Contents; Preface; Abbreviations; Introduction; 1 "Persuaders in the Public Interest"; 2 "Miracle, U.S.A."; 3 The Brand Names Foundation's "Worthwhile Community Activity"; 4 "Advertising-A New Weapon in the Worldwide Fight for Freedom"; 5 Saving the World through Religious Revival; 6 "The Crusade for Freedom"; 7 One Nation, One World with Television; 8 "The Conscience of America" and "The Arsenal of Persuasion"; Conclusion; Notes; Bibliography; Index |