| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
analysing the competition |
| 作者: |
Rajagopal. |
| 出版地: |
Basingstoke |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2012 |
| 面頁冊數: |
1 online resourceill. : |
| 標題: |
Competition, International. - |
| 標題: |
Globalization - Economic aspects. - |
| 標題: |
BUSINESS & ECONOMICS / Industries / General - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137268334 |
| 摘要註: |
Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dyclmic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers. |
| ISBN: |
9781137268334electronic bk. |
| ISBN: |
1137268336electronic bk. |
| ISBN: |
9781137134981 |
| ISBN: |
1137134984 |
| 內容註: |
Darwinism in Business Understanding Market Competition Competitive Advantage: Analysis and Strategy Competition Matrix Competition versus Cooperation Forecasting and Fudge Factors Modelling Decision Making Customer-Centric Business Management Challenges Ahead. |