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Competitive strategies : managing the present and planning the future

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	managing the present and planning the future
[NT 47261] Author:	ValdaniEnrico.,
[NT 47353] Alternative Intellectual Responsibility:	ArboreAlessandro, 1972-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2012
[NT 47264] Description:	1 online resource (pages cm.)
[NT 47266] Subject:	Competition. -
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	BUSINESS & ECONOMICS / Marketing / General. -
[NT 47266] Subject:	BUSINESS & ECONOMICS / Strategic Planning. -
[NT 47266] Subject:	BUSINESS & ECONOMICS / Management. -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9780230354586
[NT 51398] Summary:	'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.
[NT 50961] ISBN:	9780230354586electronic bk.
[NT 50961] ISBN:	0230354580electronic bk.
[NT 50961] ISBN:	0230301649
[NT 50961] ISBN:	9780230301641
[NT 50961] ISBN:	9781283946902
[NT 50961] ISBN:	1283946904
[NT 60779] Content Note:	The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value --.

Competitive strategies : managing the present and planning the future
Valdani, Enrico.

Competitive strategies : managing the present and planning the future / Enrico Valdani and Alessandro Arbore. - New York : Palgrave Macmillan, 2012. - 1 online resource (pages cm.).
The Revolution in Competitive Games.
Includes bibliographical references and index..
ISBN 9780230354586ISBN 0230354580ISBN 0230301649ISBN 9780230301641ISBN 9781283946902ISBN 1283946904
Competition.Strategic planning.BUSINESS & ECONOMICS / Marketing / General.BUSINESS & ECONOMICS / Strategic Planning.BUSINESS & ECONOMICS / Management.

Arbore, Alessandro

Competitive strategies : managing the present and planning the future
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200 1 $a Competitive strategies $e managing the present and planning the future $f Enrico Valdani and Alessandro Arbore.
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