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Beyond the low cost business : rethinking the business model

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	rethinking the business model
[NT 47261] Author:	VallsJosep-Francesc.,
[NT 47356] Secondary Intellectual Responsibility:	Palgrave Connect (Online service)
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2013
[NT 47264] Description:	1 online resource.
[NT 47266] Subject:	Cost effectiveness. -
[NT 47266] Subject:	Cost control. -
[NT 47266] Subject:	Business planning. -
[NT 47266] Subject:	Management. -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137277534An electronic book accessible through the World Wide Web; click for information
[NT 47265] Notes:	Description based on print version record.
[NT 51398] Summary:	Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
[NT 50961] ISBN:	9781137277534electronic bk.
[NT 50961] ISBN:	113727753Xelectronic bk.
[NT 60779] Content Note:	List of tables, figures and graphs Foreword / by Eugenia Bieto Acknowledgements Introduction The birth of the low cost phenomenon Reinventing your business model : RYBM Brand marketing at a time of heightened price sensitivity Case studies in innovation to produce lower prices Epilogue: expansion, innovations, price sensitivity and wealth.

Beyond the low cost business : rethinking the business model
Valls, Josep-Francesc.

Beyond the low cost business : rethinking the business model / Josep Francesc Valls Gim�enez ; translated by Gabriel Genesc�a and Benjamin Rowdon. - New York : Palgrave Macmillan, 2013. - 1 online resource..
List of tables, figures and graphs.
Description based on print version record..
ISBN 9781137277534ISBN 113727753X
Cost effectiveness.Cost control.Business planning.Management.

Beyond the low cost business : rethinking the business model
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330 $a Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
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606 $a Management. $3 2160
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856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137277534 $z An electronic book accessible through the World Wide Web; click for information