| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
managing the brand and stakeholders |
| 作者: |
TafoyaDennis W., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
New York, NY |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2013 |
| 面頁冊數: |
1 online resource. |
| 標題: |
Crisis management. - |
| 標題: |
Organization. - |
| 標題: |
Strategic planning. - |
| 標題: |
Brand clme products - Management. - |
| 標題: |
Corporations - Investor relations. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137313973An electronic book accessible through the World Wide Web; click for information |
| 附註: |
Description based on print version record. |
| 摘要註: |
An organization's brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. "Organizations in the Face of Crisis" offers a new and unique approach to the treatment of threats to an organization and its brand. In this volume, key concepts associated with crisis events are presented and analysed. Examination of ' brand trauma,' the potentially debilitating effects of a crisis on an organization, reveals the pervasive nature of a crisis' effects and offers why these effects can haunt a brand and its stakeholders long after the crisis has passed. Tafoya also illustrates ways an organization's core network can be shaken by the emergence of a new network brought on by a crisis. This network, a 'stakeholder swarm', functions to meet its own needs often by challenging the make-up, control and flow of information, and even threatening the effected organization's very existence. Case studies and diagnostic tools are used to demonstrate the effects of a crisis on an organization and its brand, and to provide insight and strategies on managing the crisis at hand as well as the long-term effects that may be linked to the crisis and its occurrence. This volume will appeal to stakeholders on all sides of a crisis: from an organization's managers, employees, customers or clients and to diverse fields of study including law, medicine, religion, military, law enforcement and regulation. |
| ISBN: |
9781137313973electronic bk. |
| ISBN: |
1137313978electronic bk. |
| 內容註: |
The organization, the brand and the organization's stakeholders Acknowledging the relationship between an organization, its stakeholders and brand The nature of organization, brand and stakeholder dyclmics : when problems set the stage for a crisis Stakeholders, the stakeholder network and the brand network : how the stakeholder network effects crisis management efforts Strategy and the emergent crisis Understanding the nature of a crisis : why it has the potential to effect an organization, its stakeholders and the brand The emerging crisis and the phenomenon of the stakeholder swarm : Stakeholder influence on network equilibrium, brand attractiveness and crisis management efforts Managing brand trauma Implementing the strategy Building a crisis management and recovery plan The emergence of a crisis in complex adaptive systems : the organization, its brand, stakeholders and the future Appendix a events and organization types : a mini case study of channeled effects. |