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Conquering global markets : secrets from the world's most successful multinationals

紀錄類型:	書目-電子資源 : 單行本
副題名:	secrets from the world's most successful multinationals
作者:	HubbardNancy, 1963-
出版地:	Houndmills, Basingstoke, Hampshire
出版者:	Palgrave Macmillan;
出版年:	2013
面頁冊數:	1 online resource (xi, 228 p.)ill. :
標題:	International business enterprises. -
標題:	Globalization - Economic aspects. -
標題:	Strategic alliances (Business) -
標題:	BUSINESS & ECONOMICS / Exports & Imports -
標題:	BUSINESS & ECONOMICS / International / Marketing -
標題:	BUSINESS & ECONOMICS / Marketing / Multilevel -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137307729
附註:	Description based on print version record.
ISBN:	9781137307729electronic bk.
ISBN:	1137307722electronic bk.
內容註:	The economics of globalization Trends in globalization The risks, challenges and benefits of being global How do companies go global : choices and issues between entry strategies Non-equity modes of investment Equity investment alliances and joint ventures Mergers and acquisitions Greenfield expansion Emerging market companies as globalizers China as a destination The next decade and beyond.

Conquering global markets : secrets from the world's most successful multinationals
Hubbard, Nancy

Conquering global markets : secrets from the world's most successful multinationals / Nancy A. Hubbard. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013. - 1 online resource (xi, 228 p.) ; ill..
The economics of globalization.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9781137307729ISBN 1137307722
International business enterprises.GlobalizationStrategic alliances (Business)BUSINESS & ECONOMICS / Exports & ImportsBUSINESS & ECONOMICS / International / MarketingBUSINESS & ECONOMICS / Marketing / Multilevel -- Economic aspects.

Conquering global markets : secrets from the world's most successful multinationals
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