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Social media and strategic communications

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47353] Alternative Intellectual Responsibility:	Noor Al-DeenHana S.,
[NT 47353] Alternative Intellectual Responsibility:	HendricksJohn Allen.,
[NT 47351] Place of Publication:	Basingstoke
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	c2013
[NT 47264] Description:	1 online resourceill. :
[NT 47266] Subject:	Online social networks. -
[NT 47266] Subject:	Social media. -
[NT 47266] Subject:	Digital communications - Social aspects. -
[NT 47266] Subject:	Internet - Social aspects. -
[NT 47266] Subject:	SOCIAL SCIENCE / Media Studies -
[NT 51458] Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137287052
[NT 47265] Notes:	Description based on print version record.
[NT 51398] Summary:	"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.
[NT 50961] ISBN:	9781137287052electronic bk.
[NT 50961] ISBN:	1137287055electronic bk.
[NT 60779] Content Note:	Dedication List of Appendixes List of Figures List of Tables Foreword; Everette E. Dennis Preface Acknowledgements PART I: SOCIAL MEDIA AND ADVERTISING 1. Advertising in Social Network Games b6 s How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages; Jin Kyun Lee and Sara Steffes Hansen 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter; Brandi A. Watkins and Regina Lewis 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle; Casey Hart, John Allen Hendricks, and Linda Thorsen Bond 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies; Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks PART II: SOCIAL MEDIA AND PUBLIC RELATIONS 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications; Karen Freberg and Michael J. Palenchar 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media; Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations; Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton 8. Public Relations in a Virtual World: A Second Life Case Study; John C. Sherblom and Sara Green-Hamann PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS 9. Organizational Social Media Policies and Best Practices Recommendations; Melissa D. Dodd and Don W. Stacks 10. Legal and Ethical Use of Social Media for Strategic Communicators; Daxton Stewart and Catherine A. Coleman 11. #knowwhatyoutweet: The FTC is Watching; Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts 12. Legal Issues in Social Media; Genelle I. Belmas Index About the Editors About the Contributors --.

Social media and strategic communications
Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks. - Basingstoke : Palgrave Macmillan, c2013. - 1 online resource ; ill..
Dedication.
Description based on print version record..
Includes bibliographical references and index..
ISBN 9781137287052ISBN 1137287055
Online social networks.Social media.Digital communicationsInternetSOCIAL SCIENCE / Media Studies -- Social aspects. -- Social aspects.

Noor Al-Deen, Hana S.

Social media and strategic communications
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320 $a Includes bibliographical references and index.
327 1 $a Dedication $a List of Appendixes $a List of Figures $a List of Tables $a Foreword; Everette E. Dennis $a Preface $a Acknowledgements $a PART I: SOCIAL MEDIA AND ADVERTISING $a 1. Advertising in Social Network Games b6 s How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages; Jin Kyun Lee and Sara Steffes Hansen $a 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter; Brandi A. Watkins and Regina Lewis $a 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle; Casey Hart, John Allen Hendricks, and Linda Thorsen Bond $a 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies; Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks $a PART II: SOCIAL MEDIA AND PUBLIC RELATIONS $a 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications; Karen Freberg and Michael J. Palenchar $a 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media; Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations; Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton $a 8. Public Relations in a Virtual World: A Second Life Case Study; John C. Sherblom and Sara Green-Hamann $a PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS $a 9. Organizational Social Media Policies and Best Practices Recommendations; Melissa D. Dodd and Don W. Stacks $a 10. Legal and Ethical Use of Social Media for Strategic Communicators; Daxton Stewart and Catherine A. Coleman $a 11. #knowwhatyoutweet: The FTC is Watching; Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts $a 12. Legal Issues in Social Media; Genelle I. Belmas $a Index $a About the Editors $a About the Contributors --.
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